Quality
It’s all about quality: the people and the products.
Individuality
We don’t employ sales people. We’re professional individuals who care passionately about our products.
Real People
We hate call centres. We would never inflict an automated call queuing system on our customers. And we believe your call should always be answered within three rings.
Knowledge
When you call us you'll always talk to someone who knows what they're talking about.
Passion
We're fanatical about drinks and gear, and what we sell is the best that's out there. We know the importance of quality kit.
Experience
We have a wide range of skills and knowledge from the coffee industry. We've done it ourselves, so we know what it's like.
Innovative
We can never sit still because there's always some new gadget or drink or idea out there, and we want to be first to know about it.
First
We aim to be the best, the first, and the one that sets the pace.